Fuzion Scion tC Project Vehicle Showcases New Fuzion™ HRi Performance Tire Line at SEMA 2004
NASHVILLE, Tenn. (November 2, 2004) - Bridgestone Firestone North American Tire, LLC (BFNT) debuted its latest project vehicle, the Fuzion Scion tC, in a special area on the second floor of South Hall at the 2004 Specialty Equipment Market Association (SEMA) show. Created to promote the company's new Fuzion™ HRi performance tire line being launched at the show, the car was built by project vehicle specialist Robert Wilson, owner of Modern Image Signworks, Huntington Beach, Calif.
"This Scion tC project vehicle promotes our expanded Fuzion product line," said Michael Fluck, advertising and Internet manager, BFNT. "The Fuzion line's broad market base appeal is visibly reflected in the accessible modifications showcased on this innovative project vehicle."
The new Fuzion HRi product line is being promoted with a bright orange color scheme. With this in mind, the Scion tC project car features orange sherbet pearl paint from BASF along with interior orange accents, including an imprint of the Fuzion HRi tread pattern across the door panels.
"The Fuzion HRi tire represents our commitment to deliver exciting new options to a wider demographic market," Fluck added. "Fuzion is not just a 'tuner' tire anymore. You don't have to invest thousands of dollars in your vehicle just to make a statement with it. The Fuzion HRi is a great choice for the casual car enthusiast."
The Fuzion HRi is a high-performance tire that features an asymmetrical tread pattern for great looks and optimizes handling. It carries an H speed rating and a UTQG rating of 400 for treadwear, A for traction and A for temperature. Engineered with the company's exclusive UNI-T® technology, it is available in 24 popular 14- to 17-inch sizes with aspect ratios ranging from 40- to 65-series.
Following its debut at the SEMA Show, the Fuzion Scion tC will be exhibited at a host of company events, product launches and media activities across the country, as well as at a variety of other automotive shows in the coming year. The project car will also be prominently featured on the company's Fuzion brand Web site, www.TheFuzionZone.com.
The Fuzion Scion tC features numerous body, paint, engine, audio / video and interior enhancements, in addition to the Fuzion HRi performance tires. To accentuate the sports coupe, the following companies have supplied product and services for customization of the car: AEM, BASF, Clarion, Cobra Seats/Sube Sports, DC Sports, Eibach, Frank's Auto Body, JD Performance, Modern Image Signworks, Nitrous Express, Scosche, Stitchcraft, Wet Works Garage and Wilwood.
Scion brand accessories on the tC include: sport pedal covers, shift knob, B-pillar appliqué accents, door sill enhancements, two-tone color steering wheel, ground effects kit, battery tie down, oil filter cap and a custom fit car cover.
UNI-T is an acronym for "Ultimate Network of Intelligent Tire Technology" found only in Bridgestone, Firestone and select associate brand tires. One of its core technologies is a Computer Optimized Component System, CO.CS®, which uses a super computer to help determine an ideal combination of tread design, casing shape, materials and construction for a particular application.
Tires with UNI-T have a special O-Bead® that helps to eliminate overlapped joints in the bead assembly, improving the way a tire interacts with the rim, and providing a rounder assembly for improved stability.
The use of L.L. Carbon®, or Long Link Carbon, an advanced form of carbon black, produces a stronger tire and helps to resist cracking, chipping, tearing and excessive wear.
Nashville-based Bridgestone Firestone North American Tire, LLC is a subsidiary of Bridgestone Americas Holding, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. BFNT develops, manufactures and markets Bridgestone, Firestone, Fuzion and associate and private brand tires. The company is focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off-road, motorcycle, agricultural and other tires to its customers in North America.
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